Adtech, Product Management

Nectar

For brands looking for an always-on mobile advertising strategy that they can control themselves, the Nectar self-serve mobile advertising platform is the solution. This easy to use system allows for the purchase of premium, brand safe impressions in the future – guaranteed.

With Nectar, advertisers are guaranteed fixed rates and delivery for upcoming campaigns due to its direct integration into publishers’ ad servers. Nectar impressions are exempt from real-time yield management tactics common to private marketplaces, open exchanges, and header bidding.

My Role

I lead the ideation of new features and iterations on the product based on internal initiatives and market demand.

Some of the major features I have shipped:

• A new feature to allow for improved association of ad creatives to publications
• An integration with a beahavioural location data service provider for enhanced targeting
• A change log to audit all user actions in the system