Microsite

Canon PIXMA Wall Art

The Canon PIXMA wall art campaign was a marketing initiative intended to garner interest in Canon's new line of professional inkjet printers. The project involved creating a microsite to host product information, marketing material, industry reviews, and a promotions page. In addition, a tutorial on how to create an "art wall" was also included, leveraging a video created by Canon and hosted by Canadian interior decorator Leigh-Ann Allaire Perrault. Supporting creative was also created including IAB web banners and a Google Adwords campaign.